Double 11: Good or Bad?
The annual shopping carnival Double 11 is approaching. Many people have already made a long shopping list and are ready for the promotion in Double 11. However, there are often many unnecessary items on their lists, which reminds us that we should consume rationally.
People's desires are like a bottomless pit that is difficult to fill, and the first step in rational consumption is to control our desires. On the day of Double 11, every household will "contribute" more or less to the extensively large volume of the sales. I have seen a mountain of packages piled up at the door of the dormitory, which hinders the in-and-out of the residents. And the next day we can see some goods being discarded, and those are mostly flashy things that turn out to be useless to the buyers. Such seemingly glamorous things expand our desires with appealing ads and seduce us into buying. As a result, we need to clearly distinguish what we need from what we desire according to our respective conditions. We should be keen at that seemingly glorious life portrayed in the ads.
Rational consumption requires us to get rid of the influence by factors such as brand names, advertising, social media, and promotional purchase incentives. We just buy the products that can best suit our needs, which means we should exercise great self-control. People who have achieved much in ancient and modern times, home and abroad, undoubtedly do possess extremely high self-control. In this era of excessive products, it is extremely difficult to maintain your inner self and not to be fooled by the hustle and bustle of the world. Self-control is especially valuable in this prosperous era. With the development of science and technology, new things emerge endlessly, and the speed of item updates is extremely fast. Those items are rather eye-catching and enticing to our purchasing desire. It is precious to maintain our rationality in shopping.
Double 11 can promote consumption and boom the market, and the discount offered will help a household save a little bit of the expenditure. But broadly speaking, its weaknesss seem to outweigh its trengths, for it has obviously led to over packing, which is a waste of resources.
While we enjoy the discount during the Double 11, I hope we can think twice about what we buy online: do we really need such items? It is better to buy what you need late than regretting and discarding.
